History

From Antwerp to Breskens – the story of Napoleon Bon-Bons

Antwerp 1912: The start of the sweet adventure

Louis Janssens was the owner of “sugar bakery” In De Gouden Bol. Louis came up with a new candy at the time, which soon became a success. The delicacy was well received by the people of Antwerp and deserved a name. When a friendly chocolatier boasted about his new praline which he called Caesar during a casual drink, Louis shouted: “Then I will call my candy Napoleon”. Little is heard from Caesar. From Napoleon all the more! Over the years, ‘In De Gouden Bol’ by baker Janssens has become increasingly popular.

All these years later, Napoleon Bon-Bons are made with the same recipe – natural flavors, natural colors, sugar, citric acid.